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Mainstream TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition
Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming services has intensifi